Module 2.2 - Design a notification strategy for your organization that works.

Owned by KZ Hart
Last updated: Jun 20, 2023

INTRODUCTION

The IHUBApp Employee Hub is a valuable tool for improving communication and collaboration among staff. However, with so much information being shared, it can be overwhelming for employees to keep up. One way to mitigate this is to implement a thoughtful notification strategy. In this lesson, we will cover how to design a notification strategy for an employee portal that works.

LESSON

1. Identify the types of notifications that need to be sent.

The first step in designing a notification strategy is to identify the types of notifications that need to be sent. This might include things like company-wide updates, changes to policies, and upcoming events. It's important to note that not all types of information need to be communicated through notifications, so it's important to be selective.

There are many different channels that you can use to communicate with employees, such as email, SMS, push notifications, or in-app messages.

Read: https://support.ihub.app/hc/en-us/articles/14713810431899-Types-of-Notifications

Each channel has its own strengths and weaknesses, so it's important to choose the right one for your specific needs. For example, email is great for detailed, written communications, while push notifications are better for short, urgent messages.

2. Determine the frequency of notifications.

Once you've identified the types of notifications that need to be sent, you'll need to determine the frequency of those notifications. For example, critical information such as changes to company policies might warrant a notification to be sent every time a change is made, while less critical information such as company news might be sent on a less frequent basis.

3. Choose the appropriate channels.

Not all types of notifications are appropriate for all channels. For example, critical information such as changes to company policies might warrant a notification to be included in the https://support.ihub.app/hc/en-us/articles/14713904566683-Automated-Newsletter and you may also have emergency alerts that require channels to have SMS https://support.ihub.app/hc/en-us/articles/14713810431899-Types-of-Notifications , while less critical information such as company news might be posted on the homepage of the Hub with the notification toggle off.

4. Leverage the IHUBApp notification center.

The IHUBApp provides everyone of your employees the ability to manage their own notifications. Read: The IHUBApp notification center is a dedicated section of the employee portal where employees can manage what sort of notifications they wish to receive.. This allows employees to easily reference previous notifications and ensures that they don't miss any important information.

5. Test and refine.

Once your notification strategy is in place, it's important to test and refine it. This can be done by tracking the number of views or clicks on certain types of notifications, or by conducting surveys to gauge employee satisfaction. By testing and refining, you can identify areas for improvement and make adjustments as needed.

6. Allow for opt-out or customization options.

While it may be tempting to NOT want to allow your employees to opt-out, it's important to give employees the option to opt-out or customize the types of notifications they receive. This allows employees to tailor the notifications they receive to their specific needs and preferences.

SUMMARY

Effective communication is critical to the success of any business, and designing a notification strategy that works is an important part of this. To design a successful notification strategy, it's important to define your goals, identify your target audience, choose the right channels, create a schedule, test and iterate, and provide a feedback mechanism. By following these steps, you'll be able to create a notification strategy that keeps employees informed, engaged, and productive.