4.1 Setting goals and objectives


Setting goals and objectives for you IHUBApp marketing plan is important in defining the success of any project. Goals will help keep you focused on achieving your efforts and objectives will provide clear steps that need to be taken in order to reach those goals.

This lesson will look at how to effectively set goals and objectives for a marketing plan, from researching best practices to keeping track of progress against the plan.


Goal Setting Approaches

Begin by researching the common goal-setting frameworks and best practices used by successful organizations today – this may include things like SMART (Specific, Measurable, Achievable, Relevant, Time-bound) or OKRs (Objective & Key Results).

  • SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) are a popular way to set goals that helps ensure goals are realistic and achievable. It focuses on setting specific objectives with measurable results that can be reached within a given timeframe.

  • OKRs (Objective & Key Results) is a more ambitious goal-setting system where you set your Objectives and then challenge yourself to achieve multiple measured key results within a short period of time.

Both of these approaches focus on setting clear targets that can be achieved but the main difference lies in their approach: SMART takes a more practical stance while OKRs encourages people to think outside the box and push boundaries.

Check out this great video that will help you in your goal-setting!


Be realistic

Set realistic yet ambitious goals that are attainable within the allotted timeframe– this allows you to stay motivated while giving them targets they can actually attain with enough focus and effort! Take time to think through each individual objective as well as what methods can be employed in order to reach it such as creating campaigns or launching products


  1. Reach 10,000 targeted people with affiliate links within 6 months

    • That’s 1667/mo, 416/week, 59/day

  2. Achieve 1,000 clicks on affiliate links within 3 months of launch

  3. Generate 12 sales from the new product using the affiliate program within 6 months

    • (That’s only 2 sales a month! At our lowest price of $199/mo this works out to $480/month and $5,760/year!)

  4. Increase website traffic by 10% within 6 months through successful co-marketing campaigns.

    • Note: You can use IHUBApp marketing materials and opportunities to help drive engagement!

  5. Secure 5 customer referrals to new prospects after they have used IHUBApp for more than 30 days.

Monitor Progress

Once goals are set and you understand what needs to be achieved decide how you will monitor your progress – tools such as Kanban boards can help create greater visibility into progress being made against each objective/

Celebrate & Promote Your Successes

Finally, don’t forget about celebrating successes along the way. The IHUBApp team is here to help promote your great work. Here’s how you can do it!

  1. Submit your Hubs to be featured the Hub Store: Hubs that are in the Hub Store are used by our marketing team and promoted out through our various social media channels. The form is available on the Hub Store. 🡆 SUBMIT YOUR HUB NOW

  2. Promote your success on Hub Ship: Write up an article on the use cases you are doing and tell other Hubmasters and Allies what you are up to. Use cases shared here are reviewed by IHUBApp Marketing for potential videos to promote you and your customers.

  3. Tag IHUBApp on social so we can promote you: Together we can help lift one another. Here’s the socials to be sure you tag:

    1. LinkedIn: https://www.linkedin.com/company/inspirehub/

    2. Facebook: https://www.facebook.com/InspireHub/

    3. Twitter: https://twitter.com/inspire_hub?lang=en

    4. Instagram: https://www.instagram.com/theihubapp/


Setting effective goals & objectives is key in ensuring a successful marketing plan. To do this start by researching most popular frameworks & best practices; once identified establish realistic yet ambitious goals that can be reached within a given timeline ; Monitor progress along the way using relevant tools; And celebrate successes& victories throughout! With consistent practice comes speed and confidence – so continue honing your skills until perfect!.