4.2 Developing a content strategy

Overview

In this lesson, we will cover the steps necessary to create a content strategy that will help you promote the IHUBApp, promote your own Freelance services, and set yourself competitively apart from Wordpress builders, and be noticed by customers who need an app.

Lesson

Understand YOUR target audience

The first step in creating your IHUBApp content strategy is to understand who your specific target audience is. We have found that those who are under-resourced or lean on digital staff such as small business owners or entrepreneurs are ideal customers for the IHUBApp.

Research the competition

Researching the local competition is important in order to understand what they are doing well and where there may be opportunities to differentiate yourself. In this case, the competition is likely other app builders, and agencies or freelancers who are building in tools like Wordpress, Wix or Weebly.

There are some fantastic tools that can help you gain insight into your competitors!

Read: Top 5 FREE Market Research Tools for Freelancers

Define the unique value proposition

Once you understand the target audience and the competition, you can define your unique value proposition. We already discussed how to create a winning pitch in 3.3 Using question-based selling technique for IHUBApp.

The next steps is to combine YOUR unique value proposition alongside of the benefits of the tool that you will building on.

Not sure what to say? Here’s a few things:

1. Experience and Expertise: Demonstrate your experience and expertise in their field of work, highlighting specific projects or clients you have worked with in the past, as well as any relevant education or certifications you have obtained. (Don’t forget to mention being a Certified Hubmaster if you are!) This will help potential customers understand that you have the knowledge and skills necessary to complete their project successfully.

2. Tailored approach: Explain how you can provide a tailored approach to each project, understanding the unique needs and objectives of each customer. This will help potential customers understand that the freelancer is dedicated to providing a customized solution that meets their specific needs, rather than a one-size-fits-all approach.

3. Flexibility and Responsiveness: Demonstrate your flexibility and responsiveness, highlighting your ability to work with customers on a schedule that meets their needs and to be available to communicate and make changes as needed throughout the project. This will help your potential customers understand that you are dedicated to providing excellent customer service and will be responsive to their needs and concerns throughout the project.

Develop a content plan for IHUBApp that ROCKS!

With a clear understanding of your target audience, competition, and unique value proposition, you are now ready to develop a content plan that will help you promote the IHUBApp, promote your own services, and set yourself apart from the competition. As a Freelancer you’re likely already experienced in creating blog posts, videos, and other types of content that showcase the benefits of the IHUBApp and your own services.

Here’s a few creative content ideas that can help supercharge your work!

1. Interactive Quizzes: Interactive quizzes are a fun and engaging way to provide valuable information to your audience while also capturing their information. They can be used to assess user's knowledge on a specific topic, to give personalized recommendations or to segment your audience.

2. Live Streaming: Live streaming is a powerful way to connect with your audience in real-time. It can be used to conduct Q&A sessions, product demos, or to host virtual events. Would you like one of our team to participate in an event? Send a note to support@inspirehub.com :-)

3. Virtual Reality: Virtual reality (VR) is an immersive technology that allows users to experience a computer-generated environment as if they were physically present in it. It can be used to create engaging and interactive experiences for your audience, such as virtual tours, product demos, or training sessions.

4. Podcasts: Podcasts are a great way to provide valuable information to your audience in an easy to consume format. They can be used to provide expert insights, share industry news, or to conduct interviews. Looking for a guest? Start with the team at InspireHUB or even other Hub Masters who are doing amazing things!

5. Infographics: Infographics are a visually appealing way to present data and information. They can be used to provide statistics, explain complex concepts, or to share the results of a survey or research.

Implement and measure

Finally, implement your content and distribution plan, and measure the results. This will help you understand what is working and what is not, and make adjustments as necessary.

Be sure to subscribe to the HubSHIP where we post helpful tips and articles to help our Hubmasters.

Summary

By understanding the target audience, researching the competition, defining the unique value proposition, developing a content plan, and implementing and measuring the results, you can create a content strategy that will help you promote the IHUBApp, bring more attention to your own services, set yourself competitively apart from other website and app builders, and be noticed by customers who NEED you!

IN THIS MODULE