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Overview
In this lesson, we will cover the steps necessary to create a content strategy that will help you promote the IHUBApp, promote your own Freelance services, and set yourself competitively apart from Wordpress builders, and be noticed by customers who need an app.
Lesson
Understand YOUR target audience
The first step in creating your IHUBApp content strategy is to understand who your specific target audience is. We have found that those who are under-resourced or lean on digital staff such as small business owners or entrepreneurs are ideal customers for the IHUBApp.
Research the competition
Researching the local competition is important in order to understand what they are doing well and where there may be opportunities to differentiate yourself. In this case, the competition is likely other app builders, and agencies or freelancers who are building in tools like Wordpress, Wix or Weebly.
There are some fantastic tools that can help you gain insight into your competitors!Read: Top 5 FREE Market Research Tools for Freelancers
Define the unique value proposition
Once you understand the target audience and the competition, you can define your unique value proposition. We already discussed how to create a winning pitch in 3.3 Using question-based selling technique for IHUBApp.The next steps is to combine YOUR unique value proposition alongside of the benefits of the tool that you will building on.
Not sure what to say? Here’s a few things:
Experience and Expertise: Demonstrate your experience and expertise in their field of work, highlighting specific projects or clients you have worked with in the past, as well as any relevant education or certifications you have obtained. (Don’t forget to mention being a Certified Hubmaster if you are!) This will help potential customers understand that you have the knowledge and skills necessary to complete their project successfully.
Tailored approach: Explain how you can provide a tailored approach to each project, understanding the unique needs and objectives of each customer. This will help potential customers understand that the freelancer is dedicated to providing a customized solution that meets their specific needs, rather than a one-size-fits-all approach.
Flexibility and Responsiveness: Demonstrate your flexibility and responsiveness, highlighting your ability to work with customers on a schedule that meets their needs and to be available to communicate and make changes as needed throughout the project. This will help your potential customers understand that you are dedicated to providing excellent customer service and will be responsive to their needs and concerns throughout the project.
Develop a content plan for IHUBApp that ROCKS!
With a clear understanding of your target audience, competition, and unique value proposition, you are now ready to develop a content plan that will help you promote the IHUBApp, promote your own services, and set yourself apart from the competition. As a Freelancer you’re likely already experienced in creating blog posts, videos, and other types of content that showcase the benefits of the IHUBApp and your own services.Here’s a few creative content ideas that can help supercharge your work!
Interactive Quizzes: Interactive quizzes are a fun and engaging way to provide valuable information to your audience while also capturing their information. They can be used to assess user's knowledge on a specific topic, to give personalized recommendations or to segment your audience.
Live Streaming: Live streaming is a powerful way to connect with your audience in real-time. It can be used to conduct Q&A sessions, product demos, or to host virtual events. Would you like one of our team to participate in an event? Send a note to support@inspirehub.com :-)
Virtual Reality: Virtual reality (VR) is an immersive technology that allows users to experience a computer-generated environment as if they were physically present in it. It can be used to create engaging and interactive experiences for your audience, such as virtual tours, product demos, or training sessions.
Podcasts: Podcasts are a great way to provide valuable information to your audience in an easy to consume format. They can be used to provide expert insights, share industry news, or to conduct interviews. Looking for a guest? Start with the team at InspireHUB or even other Hub Masters who are doing amazing things!
Infographics: Infographics are a visually appealing way to present data and information. They can be used to provide statistics, explain complex concepts, or to share the results of a survey or research.
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10 CLEVER HEADLINES TO HELP GET YOU STARTED BLOGGING ABOUT THE IHUBAPP!
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Implement and measure
Finally, implement your content and distribution plan, and measure the results. This will help you understand what is working and what is not, and make adjustments as necessary.
Be sure to subscribe to the https://hubship.ihubapp.org/ where we post helpful tips and articles to help our Hubmasters.
Summary
By understanding the target audience, researching the competition, defining the unique value proposition, developing a content plan, and implementing and measuring the results, you can create a content strategy that will help you promote the IHUBApp, bring more attention to your own services, set yourself competitively apart from other website and app builders, and be noticed by customers who NEED you! This lesson plan is designed to teach affiliate marketers how to leverage the product and marketing being produced by the IHUBApp team in order to increase your reach on social media, better target your audience, and create a more powerful awareness engine. By the end of this lesson, you will understand how to use the IHUBApp branding, messaging, and marketing materials to create more effective social media campaigns to your advantage, how to use data and analytics to better understand your target audience and create more personalized, effective marketing messages.
Lesson
Understanding the IHUBApp branding and messaging
The first step in leveraging the product and marketing of the IHUBApp is to understand our branding and messaging. This includes our mission statement, values, and key messaging, as well as their visual branding, such as their logo and color palette.
Read: https://www.inspirehub.com/about-us
Our Mission
The mission we embraced when we started is the same mission we have today: to help good people do more good. With our clients (that’s you!) and partners, we're building a platform that provides a safer solution than others in the market place, and we're aiming to create an inspiring environment along the way.
By understanding these elements, you can ensure that your social media campaigns align with the company's overall messaging and branding, which can help increase the effectiveness of your campaigns.
Using the IHUBApp marketing materials
As an IHUBApp Ally you have access to use our marketing tool kit but to also leverage our product images, videos, and descriptions to your advantage. These materials can be incredibly valuable when it comes to creating your social media posts, as it will help you to properly position the benefits of the IHUBApp.
Utilizing data and analytics
In order to create effective social media campaigns, it is important to understand your target audience. This can be done by using data and analytics to track the performance of your campaigns and to identify patterns in the behavior of your followers. For example, you might use data to identify the times of day when your followers are most active on social media, or to determine which types of content are most engaging to your audience.
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Do you have an insight you think we need to know? Share your marketing insights in the Hubship Contact form! Together we can do more! |
Creating personalized, effective marketing messages
Our marketing toolkit includes a wide-variety of Canva templates that will make it easy for you to create personalized marketing campaigns. We make all of our templates available to you at no charge. This might include creating social media posts that are tailored to specific demographics, or using language and imagery that is more likely to resonate with your audience.
Engaging with your audience
In order to build a powerful awareness engine, it is essential to engage with your audience. This might include responding to comments and messages, creating polls and surveys, and sharing user-generated content. By actively engaging with your audience, you can build a sense of community around your brand and create a more loyal following. Don’t forget to tag us if you think there’s something we should be commenting on!
Summary
In this lesson, we have learned how affiliate marketers can leverage the product and marketing of the company they are promoting in order to increase their reach on social media, better target their audience, and create a more powerful awareness engine. By understanding the company's branding and messaging, using the company's marketing materials, utilizing data and analytics, creating personalized, effective marketing messages, and engaging with your audience, affiliate marketers can create more effective social media campaigns and build a more loyal following.