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Overview
Selecting the right IHUBApp features to highlight in your product presentation is key to converting your customers. This lesson plan will equip you with understanding how to research and evaluate the IHUBApp features, how to identify those features that are most important to customers, and how to effectively communicate these features during a presentation.
Lesson
Research and evaluate
The IHUBApp has a robust list of features which you can easily access here: https://www.inspirehub.com/about-ihubappThis page is a great reference to use when you are trying to determine which ones can make an impact on your customer’s business or lifestyle. After researching each feature, make sure you also understand how it works and how it could add value for the customer.
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SALES HACK: If you need a refresher on a feature, simply look up the how-to article available in this Wiki that includes step-by-step instructions but also videos and images. You can grab the images, videos, and materials to use in you presentation! |
Identify features that are most important
As you review each IHUBApp feature, ask yourself which ones are most likely to have the biggest impact on the customer’s decision making process? It could be something such as:
saving time,
reducing costs or
streamlining operations.
All of the above have been important pain points from customers who have purchased the IHUBApp. Once you have identified these potential areas of impact, prioritize them based on relevance and importance for your potential buyers.
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SALES HACK: Here’s a few top features that perform well as decision-making reasons for why people purchase the IHUBApp. |
Effectively communicate
Once you have selected the IHUBApp features you think will have the most impact, it’s time to prepare the ways in which you can effectively communicate these key advantages of selecting your product over competitors during your presentation.
Be prepared with not just facts and figures but also stories and analogies that will help engage customers in deeper understanding of what makes this specific solution ideal for their needs.
Additionally make sure to emphasize any additional benefits that may come with making this purchase such as warranties or bonuses whichever they might be !
Summary
Selecting the right features when introducing the IHUBApp is essential! To ensure success take note of these steps – start by researching inside-out about every feature available so you can evaluate its value properly; Identify those features that could have the highest impact on a customer’s decision; And finally focus on communicating these points both factually and emotionally during presentations so customers get an idea of why they should choose your offering over competitors'. With consistent practice comes speed and confidence – so continue honing your skills until perfect!In this lesson, we will cover the steps necessary to create a content strategy that will help you promote the IHUBApp, promote your own Freelance services, and set yourself competitively apart from Wordpress builders, and be noticed by customers who need an app.
Lesson
Understand YOUR target audience
The first step in creating your IHUBApp content strategy is to understand who your specific target audience is. We have found that those who are under-resourced or lean on digital staff such as small business owners or entrepreneurs are ideal customers for the IHUBApp.
Research the competition
Researching the local competition is important in order to understand what they are doing well and where there may be opportunities to differentiate yourself. In this case, the competition is likely other app builders, and agencies or freelancers who are building in tools like Wordpress, Wix or Weebly.
There are some fantastic tools that can help you gain insight into your competitors!
Read: Top 5 FREE Market Research Tools for Freelancers
Define the unique value proposition
Once you understand the target audience and the competition, you can define your unique value proposition. We already discussed how to create a winning pitch in 3.3 Using question-based selling technique for IHUBApp.
The next steps is to combine YOUR unique value proposition alongside of the benefits of the tool that you will building on.
Not sure what to say? Here’s a few things:
Experience and Expertise: Demonstrate your experience and expertise in their field of work, highlighting specific projects or clients you have worked with in the past, as well as any relevant education or certifications you have obtained. (Don’t forget to mention being a Certified Hubmaster if you are!) This will help potential customers understand that you have the knowledge and skills necessary to complete their project successfully.
Tailored approach: Explain how you can provide a tailored approach to each project, understanding the unique needs and objectives of each customer. This will help potential customers understand that the freelancer is dedicated to providing a customized solution that meets their specific needs, rather than a one-size-fits-all approach.
Flexibility and Responsiveness: Demonstrate your flexibility and responsiveness, highlighting your ability to work with customers on a schedule that meets their needs and to be available to communicate and make changes as needed throughout the project. This will help your potential customers understand that you are dedicated to providing excellent customer service and will be responsive to their needs and concerns throughout the project.
Develop a content plan for IHUBApp that ROCKS!
With a clear understanding of the target audience, competition, and unique value proposition, you can develop a content plan that will help you promote the IHUBApp, promote your own services, and set yourself apart from the competition. This may include creating blog posts, videos, and other types of content that showcase the benefits of the IHUBApp and your own services.
Create a distribution plan
Once you have developed a content plan, you need to create a distribution plan that will help you reach your target audience. This may include using social media, email marketing, and other tactics to get your content in front of the right people.
Implement and measure
Finally, implement your content and distribution plan, and measure the results. This will help you understand what is working and what is not, and make adjustments as necessary.
Summary
By understanding the target audience, researching the competition, defining the unique value proposition, developing a content plan, creating a distribution plan, and implementing and measuring the results, an affiliate marketer can create a content strategy that will help them promote the IHUBApp, promote their own services, set themselves competitively apart from Wordpress builders, and be noticed by customers who need an app.