Overview
The IHUBApp platform turns what you know on its head. In this lesson, we will explore the capabilities of the platform and how it stacks up against the competition in a variety of areas. We will explore the key functionalities that are important to customers. We will also provide the key differentiators between IHUBApp and the leading digital build platforms in the marketplace.
Lesson
Features
We’re not trying to “keep up” with DIY (do-it-yourself) website and app builders. We’re here to disrupt the entire way the industry thinks about building digital experiences. Let’s look at how we are doing just that!
Time to Build
Hands down there is no faster build in the marketplace. In the video below, we show you how fast it is to stand up an IHUBApp. When you stand-up a hub, everything is already turned on and ready for engagement.
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Average Competition Build Times (with Content)
Hours
Weeks
IHUBApp
30 mins - 2 hours
-
Wordpress
50 - 200
5
Wix
8 hours design
8 hours per page
3-4 weeks
Weebly
10-48
3 weeks
Square Space
20-80 hours
6 - 8 weeks
Email Newsletters
The IHUBApp completely transforms Email Newsletter communications. The IHUBApp Engine, automatically produces personalized email newsletters without doing a thing. If you have 40,000 subscribers, they each will reach an individual email newsletter without you ever having to worry about messing with a template or figuring out a customer segmentation.
Read:Automated Newsletter
Scalability
The IHUBApp has been built to scale almost any need with no changes in performance or usability. Our platform was originally designed to serve an entire country and has been used by large brands and events like PGA Tour and performing arts groups in the US.
Security
The IHUBApp does not have the risk inherent with using plug-ins, so it provides an advantage in this regard. The IHUBApp is CIS Benchmark Compliant, PCI Compliant, and GDPR Compliant.
Accessibility
The IHUBApp team works hard to automatically provide the capabilities required for Accessibility compliance in different countries. We ensure that our Google Lighthouse score meets the industry requirements of the countries where we operate. Other platforms do not automatically take accessibility into consideration as they build.
Leading-edge PWA Technology
Progressive Web Apps (PWAs) are applications that install on devices progressively as you visit via your URL. Thanks to modern browser technologies, PWAs can be installed on any device - even mobile phones - and accessed like a regular app, but without the need for downloading or lengthy setup processes. This makes them faster and more efficient than traditional apps and eliminates the need to update software regularly.Furthermore, they use less data, allow for improved user engagement, as well as provide better performance in low coverage areas. Additionally, PWAs can be developed at lower cost since they don't require downloads from an app store or other vendor accounts.
Read: https://www.inspirehub.com/whitepaper
Apple recently announced their decision to enable side-loading of third party applications on the iOS platform, a feature that has been available for some time on Android. This will allow apps to be downloaded directly from the internet and installed on iPhones - regardless if it is officially available on the App Store or not.
Additionally, Apple confirmed that Progressive Web Apps (PWAs) can now be run and opened within Safari as native apps and all remaining PWA functionality will be enabled in 2023. This means that PWAs can now take full advantage of iOS features such as push notifications, secure storage, background sync, etc., while still being supported by Apple devices.
Superior Functionality
What good does it do to have the most beautiful design in the world, but it not be functional?
When you look at other platforms they place a heavy emphasis on design and functionality second. The IHUBApp puts functionality first and design second for a practical reason. Google prioritizes functionality and so do your people. Just think of a time you visited a really “pretty” app but couldn’t find what you need or easily get what you need.
It can cost customers both time and money to figure out how to “design” an effective digital experience.
Read: https://launchhappy.co/guides/yes-people-are-paying-upwards-of-10k-for-squarespace-designers
We created the functional engine that has already been figured out. All you need to do is add your content and our engine does the rest!
Notifications
The IHUBApp is ready-enabled with push, desktop, email and even SMS notifications. Enabling push and SMS requires both development and mobile carrier compliance. We elegantly look after all the complexity so that you can focus on content.
Pricing + Value
IHUBApp provides unprecedented value and packages for customers of all sizes. View: https://www.inspirehub.com/pricing-2023
We have packed so much utility and value into one platform so that our customers can focus on engagement and not wrestle with a disparate portfolio of tools. Here’s just a list of some of the features included in the IHUBApp and what similar competitors charge for each.
The IHUBApp’s pricing of $199/mo USD starts at half the cost of purchasing just the below services of the following services.
Monthly Services
IHUBApp
Competitor Costs
Hosting
Included
Shared: $5-$20
VPS: $20-$40
Email Newsletters
Unlimited
$350/month for 150K sends
Push Notifications
Unlimited
$12 - $313/mo
3k - 100k users
Members
Unlimited
Per user / per month
Events & Ticket Sales
Included
3.5% + Service Fees
Polls & Surveys
Unlimited
Per user / per month
Summary
When it comes to value, the IHUBApp’s pricing packages are the most competitive in the industry. Spread the word! 
Question-based selling is a method of utilizing questions to understand customer needs in order to close sales. By asking the right questions, Allies can build strong relationships and uncover customers’ pain points in order to effectively pitch the IHUBApp. This lesson plan will discuss the basics of question-based selling and provide tips and tricks on how to use it successfully.
Lesson
What is question-based selling?
Question-based selling begins by assuming nothing about the customer and getting as much information as possible. Utilizing empathy is essential for getting an accurate understanding of the customer’s wants, needs and desires. Starting with an understanding of who your customer is can help create an effective conversation from which you can build rapport and eventually make a sale.
Once you have a good idea of who your customer is, begin inquiry with open-ended questions that require more than a yes or no response.
Ask questions such as “What are some of your biggest challenges that your would like the IHUBApp to solve for you?” or “How does your current [your competitor’s product] not meet all of your needs?”
These kinds of questions can encourage customers to give more detailed answers that could be key insights into how you can present the IHUBApp in a way that would appeal to them uniquely.
Important Considerations
Timing: Another important factor to consider when asking questions is timing – when do they know they need it? If it’s too early, then they won’t be ready to buy; if it’s too late, then someone else will have taken over the opportunity. Keeping this in mind, try introducing yourself sooner rather than later so you can start building trust while gathering information so you know when the best time is for a sale.
Tracking: Be sure to also keep track of what has been said throughout each conversation – this helps ensure that no detail has been missed during previous interactions so that conversations remain productive and relevant.
Followup: Finally, follow up promptly by responding quickly and consistently through email, phone calls or face-to-face meetings should any new information arise or if additional questions come up after the initial meeting.
IHUBApp Sample Selling Questions
What made you interested in the IHUBApp?
Can you explain a bit more about what exactly it is that led you to research solutions like ours in the first place?
What about the IHUBApp differs from your perspective from what you are currently using?
If we could solve one main problem for you with the IHUBApp, what would it be?
Are there any other problems you’re hoping the IHUBApp can help address?
How quickly do you need to see results from implementing our product?
How familiar are you with Progressive Web App technology and the changes that having been happening with apps?
Do you see any challenges in being able to use the IHUBApp as your future commuication tool?
Is there anything I can do on my side to make this process easier?
What should I expect from your side as you walk through this process of learning about the IHUBApp?
Summary
Question-based selling starts with gathering as much information about the customer as possible by asking open-ended questions with empathy and good timing.
Use what you learn from these conversations to build strong relationships with customers while also taking notes on anything discussed which could later become useful resources once it comes time make an offer or suggest a solution during any future communications with them.
Following up promptly will further demonstrate commitment towards helping customers find success which may lead to closing more deals faster in turn resulting in increased revenue generation.
IN THIS MODULE
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