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Overview

Introducing any new product to your customer can feel like an overwhelming task, but we’re here to help make this experience as seamless as possible. This lesson is designed to equip you with the tools needed to effectively introduce the IHUBApp to your customers. It will cover topics such as understanding customer needs, researching the product, developing powerful questions, and delivering the message in an engaging way.

Lesson

Understanding your customer’s needs

The first step in introducing the IHUBApp to your customers is understanding their needs and how the IHUBApp can help meet them. The IHUBApp has many features so it’s important you lead with the one that makes the most sense.

Asking customers questions about their current situation, what they are looking for, and how they would like the IHUBApp to look like will help inform what you talk about. This will help you create a tailored pitch that addresses customer needs specifically.

Study the IHUBApp

The more you know about the IHUBApp, the easier it will be for you to customize your pitch.

Completing ourHubmaster Training is one way to super-charge your knowledge.

Develop powerful questions

Asking thoughtful questions during your presentation helps establish trust between you and your customers as well as provides valuable insight into their decision-making process. Prepare effective questions that are open-ended and require deeper thought from your audience such as “What challenges do you see this solving?” or “Could this solution give you an edge over competitors?”

We provide more detailed training on question-based selling in 4.3.3 Using question-based selling technique for IHUBApp.

Deliver the message and presentation

Summary

Successfully introducing the IHUBApp to your customers requires preparation beforehand along with clear communication while presenting it in front of customers.
To achieve maximum success when introducing a new product remember these few steps – understand customer needs, research the product thoroughly, prepare powerful questions that encourage engagement from customers, and carefully plan out each step of your delivery. With consistent practice comes confidence so don’t hesitate to keep practicing your presentation until perfect!
In our next module, we will look into the most popular features on the IHUBApp and how to select the one that is perfect for selling to your next customer!Setting goals and objectives for you IHUBApp marketing plan is important in defining the success of any project. Goals will help keep you focused on achieving your efforts and objectives will provide clear steps that need to be taken in order to reach those goals.

This lesson will look at how to effectively set goals and objectives for a marketing plan, from researching best practices to keeping track of progress against the plan.

Lesson

Goal Setting Approaches

Begin by researching the common goal-setting frameworks and best practices used by successful organizations today – this may include things like SMART (Specific, Measurable, Achievable, Relevant, Time-bound) or OKRs (Objective & Key Results).

• SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) are a popular way to set goals that helps ensure goals are realistic and achievable. It focuses on setting specific objectives with measurable results that can be reached within a given timeframe.

• OKRs (Objective & Key Results) is a more ambitious goal-setting system where you set your Objectives and then challenge yourself to achieve multiple measured key results within a short period of time.

Both of these approaches focus on setting clear targets that can be achieved but the main difference lies in their approach: SMART takes a more practical stance while OKRs encourages people to think outside the box and push boundaries.

Check out this great video that will help you in your goal-setting!

Be realistic

Set realistic yet ambitious goals that are attainable within the allotted timeframe– this allows you to stay motivated while giving them targets they can actually attain with enough focus and effort! Take time to think through each individual objective as well as what methods can be employed in order to reach it such as creating campaigns or launching products

Monitor Progress

Once goals are set and you understand what needs to be achieved decide how you will monitor your progress – tools such as Kanban boards can help create greater visibility into progress being made against each objective/

Celebrate & Promote Your Successes

Finally, don’t forget about celebrating successes along the way. The IHUBApp team is here to help promote your great work. Here’s how you can do it!

1. Submit your Hubs to the Hub Store: Hubs that are in the Hub Store are used by our marketing team and promoted out through our various social media channels.
   

2. Promote your success on Hub Ship: Write up an article on the use cases you are doing and tell other Hubmasters and Allies what you are up to. Use cases shared here are reviewed by IHUBApp Marketing for potential videos to promote you and your customers.
   

3. Tag IHUBApp on social so we can promote you: Together we can help lift one another. Here’s the socials to be sure you tag:

   1. LinkedIn: https://www.linkedin.com/company/inspirehub/

   2. Facebook

   3. Twitter

   4. Instagram

      1. IHUBApp

      2. Karolyn Hart

Summary

Setting effective goals & objectives is key in ensuring a successful marketing plan. To do this start by researching most popular frameworks & best practices; once identified establish realistic yet ambitious goals that can be reached within a given timeline ; Monitor progress along the way using relevant tools; And celebrate successes& victories throughout! With consistent practice comes speed and confidence – so continue honing your skills until perfect!.