Overview
The IHUBApp platform turns what you know on its head. In this lesson, we will explore the capabilities of the platform and how it stacks up against the competition in a variety of areas. We will explore the key functionalities that are important to customers. We will also provide the key differentiators between IHUBApp and the leading digital build platforms in the marketplace.
Lesson
Features
We’re not trying to “keep up” with DIY (do-it-yourself) website and app builders. We’re here to disrupt the entire way the industry thinks about building digital experiences. Let’s look at how we are doing just that!
Time to Build
Hands down there is no faster build in the marketplace. In the video below, we show you how fast it is to stand up an IHUBApp. When you stand-up a hub, everything is already turned on and ready for engagement.
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Average Competition Build Times (with Content)
Hours
Weeks
IHUBApp
30 mins - 2 hours
-
Wordpress
50 - 200
5
Wix
8 hours design
8 hours per page
3-4 weeks
Weebly
10-48
3 weeks
Square Space
20-80 hours
6 - 8 weeks
Email Newsletters
The IHUBApp completely transforms Email Newsletter communications. The IHUBApp Engine, automatically produces personalized email newsletters without doing a thing. If you have 40,000 subscribers, they each will reach an individual email newsletter without you ever having to worry about messing with a template or figuring out a customer segmentation.
Read:Automated Newsletter
Scalability
The IHUBApp has been built to scale almost any need with no changes in performance or usability. Our platform was originally designed to serve an entire country and has been used by large brands and events like PGA Tour and performing arts groups in the US.
Security
The IHUBApp does not have the risk inherent with using plug-ins, so it provides an advantage in this regard. The IHUBApp is CIS Benchmark Compliant, PCI Compliant, and GDPR Compliant.
Accessibility
The IHUBApp team works hard to automatically provide the capabilities required for Accessibility compliance in different countries. We ensure that our Google Lighthouse score meets the industry requirements of the countries where we operate. Other platforms do not automatically take accessibility into consideration as they build.
Leading-edge PWA Technology
Progressive Web Apps (PWAs) are applications that install on devices progressively as you visit via your URL. Thanks to modern browser technologies, PWAs can be installed on any device - even mobile phones - and accessed like a regular app, but without the need for downloading or lengthy setup processes. This makes them faster and more efficient than traditional apps and eliminates the need to update software regularly.Furthermore, they use less data, allow for improved user engagement, as well as provide better performance in low coverage areas. Additionally, PWAs can be developed at lower cost since they don't require downloads from an app store or other vendor accounts.
Read: https://www.inspirehub.com/whitepaper
Apple recently announced their decision to enable side-loading of third party applications on the iOS platform, a feature that has been available for some time on Android. This will allow apps to be downloaded directly from the internet and installed on iPhones - regardless if it is officially available on the App Store or not.
Additionally, Apple confirmed that Progressive Web Apps (PWAs) can now be run and opened within Safari as native apps and all remaining PWA functionality will be enabled in 2023. This means that PWAs can now take full advantage of iOS features such as push notifications, secure storage, background sync, etc., while still being supported by Apple devices.
Superior Functionality
What good does it do to have the most beautiful design in the world, but it not be functional?
When you look at other platforms they place a heavy emphasis on design and functionality second. The IHUBApp puts functionality first and design second for a practical reason. Google prioritizes functionality and so do your people. Just think of a time you visited a really “pretty” app but couldn’t find what you need or easily get what you need.
It can cost customers both time and money to figure out how to “design” an effective digital experience.
Read: https://launchhappy.co/guides/yes-people-are-paying-upwards-of-10k-for-squarespace-designers
We created the functional engine that has already been figured out. All you need to do is add your content and our engine does the rest!
Notifications
The IHUBApp is ready-enabled with push, desktop, email and even SMS notifications. Enabling push and SMS requires both development and mobile carrier compliance. We elegantly look after all the complexity so that you can focus on content.
Pricing + Value
IHUBApp provides unprecedented value and packages for customers of all sizes. View: https://www.inspirehub.com/pricing-2023
We have packed so much utility and value into one platform so that our customers can focus on engagement and not wrestle with a disparate portfolio of tools. Here’s just a list of some of the features included in the IHUBApp and what similar competitors charge for each.
The IHUBApp’s pricing of $199/mo USD starts at half the cost of purchasing just the below services of the following services.
Monthly Services
IHUBApp
Competitor Costs
Hosting
Included
Shared: $5-$20
VPS: $20-$40
Email Newsletters
Unlimited
$350/month for 150K sends
Push Notifications
Unlimited
$12 - $313/mo
3k - 100k users
Members
Unlimited
Per user / per month
Events & Ticket Sales
Included
3.5% + Service Fees
Polls & Surveys
Unlimited
Per user / per month
Summary
When it comes to value, the IHUBApp’s pricing packages are the most competitive in the industry. Spread the word! 
Having the right marketing toolkit can make a difference between a successful IHUBApp product launch and an unsuccessful one. This lesson plan is designed to equip IHUBApp Allies with the knowledge and skills necessary to effectively use a marketing toolkit for launching the IHUBApp Affiliate Marketing business. It will cover topics such as developing powerful messages, creating effective visuals, planning out strategies, and understanding the customer journey.
Lesson
Develop Powerful Messages
Before using your IHUBApp marketing toolkit, identify for yourself what you believe makes the IHUBApp unique and how it stands out from the competition. We’ve presented our findings on this here:
2.1 Why is the IHUBApp Needed?
2.3 How does the IHUBApp stack up against the competition?
We have found that craft AUTHENTIC powerful messages that highlight the specific features that stand out to you makes a big different in sales success. To put it simple, you will EASILY remember the items that YOU think are important and not just what we have outlined.
This will also help customers remember why they made their choice and also get them excited about exploring more of what you have to offer. This includes your marketing and creative services to help maintain the great IHUBApp that you have built!
Create effective visuals
Visuals can be just as powerful as words when trying to communicate your message – they can draw attention, provide context or even simply set the tone you want customers to have when interacting with you.
Utilize graphics such as infographics or short videos whenever possible to make things easier for customers who may not have time or sufficient knowledge to understand written material on their own.
As an IHUBApp Ally, you are allowed and encouraged to use the IHUBApp logo, visuals, and marketing materials on any of our websites and hubs.
Plan out strategies
Once you’ve developed your messaging and visuals, start planning out what platforms, channels and even timelines will best suit your needs for getting this information out there.
Think about ways in which different pieces of content could be shared in various formats over different mediums so all potential customers are able to see it at least once – this allows maximum growth opportunities!
Understand the customer journey
Lastly, take some time to study up on customer buying behaviour– understanding how an individual interacts with products before, during and after purchase will enable you craft better campaigns that target them directly at each step of their journey.
Additionally keep track of any ROI (return-on-investment) stats that come back from your efforts – this helps refine future strategies when introducing new products in the future!
Refresh yourself with 2. Why IHUBApp?
Summary
Having a comprehensive marketing toolkit is essential for any successful product launch – it should include everything from powerful messaging ideas to tailored visual elements along with established plans for distribution channels .
To ensure success remember these few steps - first develop messages that highlight why customers should choose your offering; create compelling visuals; plan out effective strategies for delivery; And understand customer buying behaviours so that you reach them every step of the way! With consistent practice comes speed and confidence – so continue honing your skills until perfect!
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